About the company
Yanghe, established in 1949, is the second largest Baijiu producer in China and possesses the largest Baijiu production base in Asia. Alongside Moutai and Wuliangye, it is regarded in the top 3 Baijiu brands in China. All products are made in Suqian, a prominent liquor-producing region, using a traditional Chinese recipe dating back 1300 years with only the highest quality sorghum, wheat, barley and peas as fermenting agents.
With more than 26,000 employees, Yanghe has opened 179 branch companies and offices across China and is rapidly expanding overseas, including Canada, United States, Korea, Singapore and now Australia.
Yanghe has ranked high in the following lists:
- FT Global 500 2012
- BrandZ Top 100 Most Valuable Chinese Brands 2014
- Brand Finance Most Valuable Spirit Brands 2015
- Forbes’ Asia Fab 50 Companies in 2015
What is Baijiu?
Baijiu is a traditional alcoholic beverage from China and actually the world's most consumed alcohol. Its history in production and consumption dates back more than a thousand years. It is clear and colourless, similar to vodka in appearance, however has an unique aroma and taste.
Baijiu is distilled from grains, generally varying from 40-60% in alcohol by volume (ABV) through a solid-state fermentation process. It is identified by smell in five categories: "sauce", thick, light, rice and layered and Yanghe falls in the 'thick' fragrance category.
In Australia... there is a substantial unfulfilled Baijiu demand however, the alcohol is virtually unsold. Currently 500,000+ Chinese born Australians has a history of consuming Baijiu; generally, Chinese don't drink other spirit styles. The potential to expand the drinker base into mainstream Australia is extremely high.